Coca Cola s Anti Obesity Advertisement - 1307 Words

The main purpose of large corporations like Coca Cola, or any corporations for that matter, is to sell. The public knows that, or so it claims. Does it completely understand that when it complains that Coca Cola’s advertising doesn’t reveal the entire story? Companies in this century have to do anything possible to sell the product, especially with all of the new nutritional information. Ideally, lying to the consumers would not occur, but companies must make a living somehow. However, even though so much evidence against any health benefits of Coca Cola have come out, the company really should not be marketing to the point where the advertisement is on the border of being propaganda versus persuasion. A YouTube video by the name of†¦show more content†¦What can be taken from these two articles together in conjunction with the YouTube videos is that advertising is a means to sell a product, not to inform the public of anything. It is, in a sense, propaganda. The first piece of evidence to take into account is the original advertisement by Coca Cola. The general idea of the ad is promoting Coca Cola’s new initiative to help stop diabetes. The video makes several points, including the new drinks that have little to no calories and smaller versions of popular sodas. The narrator also lightly touches on how Coca Cola has worked with schools to lower the amount of products sold there (Marketsmith Inc.). At first view, the advertisement seems to be a very positive one with a great message. Looking back over it however, it is easy to notice the fallacies throughout. Coca Cola states that the company is fighting to stop diabetes, but common knowledge suggests that drinking sodas or any form of empty calories is a large contributor to the disease. The commercial then goes on to state that 180 out of over 680 drinks have low calories or none at all. The number seems high until it processes that the amount of drinks with low calories is bare ly a quarter of the total amount of drinks Coca Cola has to offer. That’s not much. It may not seem like such a big deal that Coca Cola is withholding some information from viewers. People do that all the time when they meet new people. The problem is that