Product Analysis Clinique 3 Step System Essays - Skin Care, Clinique

Product Analysis Clinique 3 Step System PRODUCT ANALYSIS PRODUCT AND BRAND NAME: Clinique 3-Step System MAJOR FEATURES AND CORRESPONDING BENEFITS OF PRODUCT: Clinique Facial Soap Features Benefits Unique soap formulated to Provides thorough specifically cleanse skin. cleaning and leaves skin comfortable. Cushioned lathering. Mild, gentle to skin. No wax fillers. Easy to rinse off. Hard-milled and generously Long lasting (3-4 months). sized (hard milling renders a A great value. solid bar without air). Clinically formulated by Soap is generally dermatologists. recommended by dermatologists as the best way to clean skin. Clinique Clarifying Lotion Features Benefits Exfoliation, which helps Skin appears smoother, speed the natural renewal softer with more light of skin cells. reflecting qualities. Contains Menthol. Provides a cool, refreshing feeling for the skin. Exfoliation, removes Allows better make-up dead skin cells. application. Make-up goes on smoother and stays on longer. Dramatically Different Moisturizing Lotion Features Benefits Lightweight formula. Comforts and soothes skin. Replaces lost moisture. Non-greasy formula. Leaves no residue. Penetrates into keratin layer. Replenishes moisture only Skin looks fresher and when needed. healthier. CURRENT ADVERTISEMENTS (MAJOR MEDIA SOURCES AND DOMINANT THEMES): Media Source Theme Mailer (McRae's Dept. Store) Free Gift/ 3-Step System Billboards (Paris Subway) 3-Step System Mademoiselle Magazine (Sept. 2000) Hair Care TOP TWO MAJOR COMPETITORS: 1. Origins 2. Estee Lauder The information was obtained from primary and secondary research. The primary sources were Jennifer Falcon, a Clinique Business Manager and Lori Hinton, a Clinique Consultant. The secondary source was attained from the Estee Lauder website. COMPARE YOUR PRODUCT TO YOUR COMPETITORS PRODUCTS (ADVANTAGES AND DISADVANTAGES:) Clinique Origins Estee Lauder ADVANTAGES Price $29.50 $55.00 $57.50 Packaging Set Package Separate Separate Variety of Formula 5 Strengths 2 Strengths 1 Strength DISADVANTAGES UV Protection None SPF 15 SPF 15 Alcohol-free Contains alcohol No alcohol No alcohol Oil-free moisturizer Not oil-free Oil-free Oil-free CURRENT AVERAGE PRICE (OR PRICE RANGE) AND LOCATIONS OF SALE: Price = $29.50 Location= All major department stores (Ex: Bloomingdale's, Dillard's, Lord & Taylor, Macy's, McRae's, Parisians, and Saks Fifth Avenue) OTHER RELEVANT INFORMATION: The Estee Lauder Companies first launched Clinique's line of skin care in 1968. Clinique's mission has always been to meet individual skin care needs. Its 3-Step System of cleansing, exfoliating, and moisturizing is the basis of Clinique skin care. All Clinique products are allergy tested, 100% fragrance free, and created under the guidance of leading dermatologists. Clinique was the first to offer one-on-one consultations for clients and consultant training. Clinique was the first brand to discuss the need for daily sun protection. In 1973, Clinique became the first cosmetics brand to exhibit at the American Academy of Dermatology Convention. Clinique was one of the first prestige cosmetics brands to launch a website in 1996 and also the first to offer fully interactive shopping online in 1998. CREATIVE WORK PLAN KEY OPPORTUNITY: The research obtained for Clinique 3-Step System was acquired through primary and secondary sources. The primary sources consisted of interviews with a Clinique Consultant and Business Manager. Secondary sources of research were obtained from consultant workbooks, pamphlets published for consumers, and the Clinique website. The opportunity we discovered through our research is to achieve great looks you must have great skin. Clinique products are designed to address individual skin types and needs. TARGET MARKET: Demographics- Gender : Female Age : 13-45 yrs.old Marital Status/Household Size: NA Income : Any Educational Level : NA Occupation : NA Psychographics- Lifestyle : Interest : Concerns: ADVERTISING OBJECTIVE: The specific objective with regards to our ad is for the target market to believe the basis for any great look starts with great skin. Clinique 3-Step System is the answer to achieving it. STRATEGY FOR ACCOMPLISHING OBJECTIVE: To accomplish the advertising objective of great looks and great skin can be achieved with using Clinique 3-Step System, we will create a magazine ad that will be simple yet informative for our target market. The ad will be featured in a variety of magazines directed towards the target market. The magazines are Teen, Seventeen, Cosmopolitan, Mademoiselle, and Ladies Home Journal. CONSUMER RESPONSE STATEMENT: ? To have a great look and great skin, I need to use Clinique 3-Step. Clinique has a system that is specific to my skin needs.?

The eNotes Blog A Decade of eNotes Happy Birthday toUs!

A Decade of Happy Birthday toUs! As they say: time flies when youre having fun.  This December marks the tenth year that has been helping students and teachers,  and we can hardly believe  it. It seems like just yesterday we were all asking Jeeves lifes great questions  (and definitely NOT  on our flip phones). Were cracking opening the   photo album to take a peek back through a decade of education and site transformation. 2005 With a love of learning and literature, our co-founders Alex and Brad officially launched in 2005.  We were both fans of Shakespeare, who is difficult to understand for studentswe felt we could help students by putting the text of his plays alongside commentary from an expert, says Brad. So, to better help students, the  first iteration was a complete  site  that helpfully  aggregated content from a wide variety of sources and bringing it to the World Wide Web  for the first time ever.   2010 For several years succeeded in making professional, academic study materials more easily accessible to the general publicwhich to this day is still our driving force. To expound upon that idea, and create a more interactive environment, launched a QA community where knowledge-seekers could easily connect with educators to learn in a more helpful,  one-on-one capacity. 2015 Tens of millions of students and teachers later, we are still driven by passion for education, and a penchant for classic literature. Today, is an even more bustling and thriving community of like-minded learners. As a fully digital company, weve been through several website designs, trends, and ideas. Our suite of tools is now complete with more than 30,000 literature study guides, 300,000 homework questions, 10,000 teacher documents, and qualitative essay review. Were excited for what the next decade brings us. Maybe will meet you  on your Apple watches, your Google glasses, or some type of (hopefully benevolent) in-home robot helper. Whatever the future may bring, were excited to continue the journey of learning and knowledge with you.

Essay on An Anthropologist on Mars

Essay on An Anthropologist on Mars Essay on An Anthropologist on Mars Investigating cases on behavior and neurology presents a significant number of health ideas. The brain is capable of performing tasks through a finite number of reactions and neurons in the nervous system. In light to this, I decide to go through the works of Oliver Sacks named An Anthropologist on Mars. I keenly study the seven cases of patients and colleagues he has highlighted about their extraordinary brains. Each case differs from the other thus depicting the issues on study. From the brain tumor victim to surgeon suffering from Tourette’s syndrome the dimension of the study broaden. In order for one to be in a position to understand their subjects appropriately, the personality method of investigation is vital. Therefore, spending ample time with your subjects is very crucial in this field. I find An anthropologist on Mars fascinating since it gives amn opportunity to view peoples’ brains conditions as well as study them to the letter. The fascinating neurobiological stories explore some of the unique experiences and perceptions of oneself. The saddest thing about the study on disorders of the nervous system and the brain is that the condition of most of the patients is beyond repair. This is irrespective of the diverse scope of knowledge in the book. The passion in me to know more about science related cases especially on first hand individuals helps me see the effectiveness of Sacks’ method of investigation. The authors method of finding ways to help patients to be fit again is fantastic. I arrive to this conclusion after reading how he has tackled cases in certain disorders facing the neuro system and the brain. These are Korsakov’s syndrome and Tourettes syndrome. Patients in these unusual disorders should be given information on how to cope to the conditions they find themselves in. this should be done without necessarily considering whether the patient’s outcome. All the professionals involved in this field should incorporate this idea into their profession to spur them to enviable success. In addition, utilizing different neurological techniques to learn each of the subjects in a respectful and personal manner is also important. Most of those operating in this field tend to go by the results given by the clinic. However, this is not always advisable since you maybe condemning someone to a their death whereas a lot can be done to improve his condition. Having the curiosity to discover the beauty in the minds of the affected people will help you achieve this goal far much easier. All this should be done in environments that make the affected feel comfortable rather than undermined. This is through creating time for private outings with every patient you are in contact with as well making arrangements to bond with them through their activities. This enables one to learn more and figure out their problems. Being a step ahead and having better ideas on how to treat the individual under medical examination is also important. Each of the chapters in An anthropologist on Mars has a cast of significant characters, setting, and plot. The elements portrayed in the book weave together creating a fascinating story. The i ndividuals undergoing examination are astonishing and how the author manages to counter the sterile account of the relative neurological functioning found in psychiatric journals is brilliant. I am amazed by how the author describes interactions, setting and personal feelings of the subjects. This is what defines his unique approach as a prolific writer and extraordinary neuroscientist. The analysis every situation has supernatural significance. The investigations also involve cases with personal stake and distinct compassion mostly available in psychiatrist’s offices. The ability to make transform a diagnosis to a story puts him ahead of the rest in the writing field. Another of his strengths is responsibility of transforming his characters from simple brain to a human worthy story with perfection. The people Sacks studies are both patients and subjects. This is since the cases Oliver Sacks bases his investigations on involve conditions mostly associated with the brain. The patients and subjects are suffering from different neurological conditions. Sacks believe that the patients suffer from such conditions as a result of living in a world different from the rest. The Case of the Colorblind Painter involves an artist who loses his color perception ability after an accident. â€Å"Would it be â€Å"normal† from the moment vision was restored? Was not experience necessary to see? Did one have to learn to see?† (Sacks 109). The author details the patient cases and uses it as one of the ways in giving an account of how the modern understanding of vision works. From this, there are lessons learnt from the inability of the artist to also remember the colors. The diseases focused on in the essays affect the ways in which individuals know and understand themselves. The Last Hippie also has a similar context as connected from the current state of the patient. The author describes to a relative knowledge history concerning the brain’s frontal lobe function. This also involves some of the significant problems resulting from the damage caused on the lobes. There is a review on the looks of the different types of memories and their forms of interaction. In A Surgeons Life, the author switches to deal with the colleagues suffering from Tourette’s syndrome. Here I notice how the piece of art manages to provide the history of the condition and also includes similar tics and symptoms. There is an emphasis on how the colleague adjusts to the people around him, and the tics causing the Tourette’s syndrome. The little information given about the lessons learnt from the condition means that the author considers the aspect of respect for his colleague and discretion compared to the one he gives to the other patients. In the To See and Not See case, involves a case sight restoration to one of the patients who had suffered from blindness for a period of forty years. The author provides a few cases where this is possible and some of the reactions known to the people who experienced sight restoration. The author manages to recognize the contribution of colleagues and other people to the aspect of discussing specific mental illnesses. The danger is that we may go overboard in medicalizing our predecessors (and contemporaries), reducing their complexity, to expressions of neurological or psychiatric disorder, while neglecting all other factors that determine a life, not least the irreducible uniqueness of the individual (Sacks 165). This helps in understanding how such conditions affect the ways in which individuals know and understand themselves. There is a reference specifically to some of the tendencies psychoanalysts consider connecting genius with the brain variations since it is significant to neuroscience. While the idea works best in most of the formats, The Landscape of His Dreams covers cases of depression which results from temporal lobe epilepsy. This case is described in details in reflection to the painter who manages to detail his childhood town in visions and has to deal with the vital changes the town has undergone. Soaks give a very little discussion and history of temporal lobe epilepsy causes, but Prodigies focuses on the idea of autism. It provides a very little history on autism discovery and goes on to describe the difficult abilities people face as a result of autism. In â€Å"Prodigies,† there is focus on the internal struggle with the thoughts of his travel companion suffering from autism. â€Å"Normally, there is a cohering and unifying power that integrates all the separate faculties of mind, integrates them, too, with our experiences and emotions, so that they take on a unique personal cast. It is this global or integrating power that allows us to generalize and reflect, to develop subjectivity and a self-conscious self† (Sacks 227). â€Å"An Anthropologist on Mars,† provides one of the significant and interesting approaches to the aspect of neurobiology. This has informed my understanding of concepts such as â€Å"normal† and â€Å"handicap.† This is through focus on the conditions that most of the people described in the context of every chapter face, and the attempts to make things right. It also includes discussion of individuals entirely. I notice the disdain for a similar line of thought through considering patients and colleagues as a whole. However, there are no clarifications on the opinion of the topics covered in the book, but there are details of the various popular ideas over time. You can order a custom essay on this topic at professional writing service. 100% non-plagiarized essays of high quality will be written from scratch by experts.

Symbolism in Waiting For Godot Essay Example | Topics and Well Written Essays - 1000 words

Symbolism in Waiting For Godot - Essay Example Although Godot does not arrive during the course of the play, his anticipation sets up the context for the musings and conversations of Estragon and Vladimir. Author Samuel Beckett creatively exploits this open ended plot structure to ponder over important questions about the human condition. Given that it was published in the aftermath of the Holocaust, it asks deep and compelling questions of the state of human civilization and the nature of our species. Such utterances from the two lead characters as â€Å"to hold the terrible silence at bay†, â€Å"Nothing to be done†, â€Å"We are saved!†, etc offer profound interpretive scope for the reflective reader. (Beckett, 1956) The most ostensible symbolisms in the play pertain to the existentialist philosophical framework. The first quote alludes to the acute existential crisis shadowing the period after the Second World War. Written as it was in the aftermath of the most devastating war in history, Beckett's preocc upations with the purpose of human life and how best to go about fulfilling it are in tune with the concerns and sentiments of the time. In this, the play is full of symbolisms of existence and its opposite state death - a pattern found in the works of other post-war intellectuals such as Albert Camus and Jean-Paul Sartre. Waiting for Godot is a product of the author's affectations during the war and hence contains in it psychological and philosophical questions treated in the existentialist framework. It is for this reason that notions such as 'death', 'nothingness' and momentary crises of human existence are all symbolically expressed. The play can also be read with theological symbolisms in mind, especially that of the Christian doctrine. The choice of the name Godot (that contains 'God' in it) is perceived by critics to have religious connotations. This claim is vindicated by dialogues in the play that resonate with Christian concepts of salvation, rising from the dead, etc. For example, â€Å"We are saved!†, which is frequently uttered by Vladimir or Estragon can be taken as a reference to the notion of salvation. These two characters can also be seen as the two thieves crucified alongside Jesus Christ. Out of their boredom, every now and then Estragon and Vladimir contemplate committing suicide by hanging themselves from the only prominent tree in the setting. This is again a reference to the crucifixion, but albeit in a sense of parody. Vladimir's casual remark to Estragon in Act I, â€Å"Hope deferred maketh the something sick, who said that?" is again a parody of a Christian proverb of the same rhyme - â€Å"Hope deferred makes the heart sick; but a desire fulfilled is a tree of life." (Beckett, 1956) Hence, the religious symbolism is quite strong, but the tone is one of mockery and not reverence. Ontological questions are focused upon in the play, with the author giving special treatment to the concept of time, which links this work to anoth er path-breaking existentialist thesis, namely that of Martin Heidegger’s Being and Time. For example, the deliberate similarity between the first and second acts in the play and elements of repetition seen in them is symbolic of the rhythmic and periodic nature of human existence, with each passing day a mirror of the day gone by and so forth. Because the play is essentially devoid of a describable plot and narrative, it operates at a very high level of abstraction. At this level, it lends itself to

Physical effects of Mercosur & The Pacific Alliance Term Paper

Physical effects of Mercosur & The Pacific Alliance - Term Paper Example In a time of global business recession, many countries have entered into agreements to expand their business geographical coverage and to enhance business operations across their countries. The Pacific Alliance and Mercusor are examples of agreements that have been formed to liberalize the business market within the member nations. These agreements have gone way too far in defining the physical aspects of the global business. The Pacific Alliance is an agreement that was coined in 2012 to enhance the global business strategies of the member countries. When the Peru, Colombia, Mexico, Costa Rica and Chile entered into this agreement, they had the intention to define an integrated business block that will allow them to overcome the pressures of the economic recession that they experienced during the 2008 and 2009 business recession period when America and European economies experienced a sluggish development (Dade and Meachan, 2013). The liberalization of trade in the business environm ent allows the member countries to make business operations easier and to enhance the physical aspects of the business. On the other hand, Mercusor was a political and economic agreement between Argentina, Brazil, Paraguay, Uruguay and Venezuela that intended to create a cohesive common market between member countries (Pena, 2013). Although the two agreements have different business terms, they have played a key role in the development of global business. Both Mercusor and The Pacific Alliance have eliminated boundary barriers within the southern region to enhance business operability in this environment. The implication of this is that they have expanded the geographical business development as every country gain a new market to sell and buy goods. In essence, the member countries can export and import goods freely without any physical limitation. Consequently, the countries can be able to optimize their operation by increasing their export and import bulks and hence being able to increase their sales and reduce the cost of purchase. In addition, the treaties have considerably reduced the tax rates for the movement of goods to ensure that the countries can operate more freely in the new markets (Pena, 2013). This kind of business trend has had a great impact on the business operations in these economic blocks. The two agreements have also reduced the cost of transportation of goods and services across the borders of participating members. Peru, Colombia, Costa Rica, Chile and Mexico have strived to develop an effective transport and communication network to enhance the mechanics of the movement of goods in these geographically neighboring countries (Dade and Meachan, 2013). One fundamental element of the physical aspect of global business is the formation of the road networks. Countries that have efficient road networks connecting them considerably reduce the transportation cost and hence allow goods and services to reach their market at a cheaper price. Cons equently, it is feasible for the countries offer better market prices giving them a competitive advantage in the market. In turn, it becomes possible to increase the gross sales and the productivity of business within this synchronized region. In addition, the two treaties have had a great impact on the human movement across the boundaries of member countries. The Pacific Alliance eliminated the Visa requirement that previously was a prerequisite condition for the movement of persons from one region to the other (Dade and Meachan,

Richard Feynman Essay -- biographies biography bio

Richard Feynman was born on May 11, 1918 in Brooklyn to Lucille and Melville Feynman. Feynman's childhood home was in the community of Far Rockaway, in the outskirts if Manhattan. When Feynman was born, his father, Melville, had already determined that Feynman would grow up to be a scientist. Melville had always dreamed to be a scientist. Unfortunately, Melville's dream was left unsatisfied only to live it through his son. Melville encouraged Feynman not to focus on things he knew, but rather things he did not know. This was the base of Richard Feynman's understanding. Feynman believed sincerely that what was important was not knowing the answers to questions, but instead asking the right questions. He believed that the answers wait patiently to be discovered. Richard Feynman's mother, Lucille, also influenced his future success as a scientist. Lucille taught Feynman to take life lightly and to have a powerful sense of humor. While Melville allowed Feynman the tools to explore his future, Lucille taught him to laugh, take life lightly, and have courage in himself. Both of Feynman's parents played an important role in guiding their son to success. When Feynman grew to be a young man in school, he fell in love with Arline Greenbaum, the girl of his dreams. It didn't take much for Arline to become the most important person in Feynman's life. Arline seemed to share his take on life. It is said that the pair were made for each other. Later in his life, Feynman attended college as a physics major. He finished his first four years in 1939 at MIT, and then moved on to Princeton for graduate school. While at Princeton, Feynman proposed to Arline. The two planned to be married after hecom... ...an Lectures on Physics," was published in 1963 and remains a leading text in physics classes. In "Lectures," Mr. Feynman responded to charges that scientific understanding detracts from an esthetic appreciation of nature: "The vastness of the heavens stretches my imagination -- stuck on this carousel my little eye can catch one-million-year-old light. A vast pattern -- of which I was a part -- perhaps my stuff was belched from some forgotten star, as one is belching there . . . It does not do harm to the mystery to know a little about it. Far more marvelous is the truth than any artists of the past imagined!" Mr. Feynman leaves his wife, Gweneth; a son, Carl; a daughter, Michelle, and a sister, Joan Feynman. A memorial service will be held at a later date.

Gatsby: Nature of Romantic Love Essay

The Great Gatsby is a story about a man, Gatsby, who is stuck in alternate reality. He is stuck in a past life and wants to remain in it forever. The Great Gatsby reflects a story about the great American dream and, as some may view, a beautiful love story. The Great Gatsby is not a story about perfect love. In fact, it actually mocks the notion that love having no flaws. Fitzgerald writes about the corruption of love and illustrates the obstacles and dangers of corrupted love. The â€Å"love† presented in The Great Gatsby is unethical. Fitzgerald depicts the nature of love in the novel to revolve around obsession, self-destruction, and greed. The Great Gatsby lacks true love and affection to make it a perfect love story. Gatsby is a character with an unrealistic conscience. He is blinded by an idea of love that only he can see. The love he sees is not true love, but in fact an obsession with lust. Helen Fisher, an anthropologist who studies human behavior states in â€Å"The Brain In Love†, â€Å"Romantic love is an addiction†¦a perfectly horrible addiction when it’s going poorly. And indeed it has all the characteristics of an addiction. You focus on the person, you obsessively think about them, you crave them.† This quote taken from a TED Talk portrays Gatsby’s nature of love perfectly. He is addicted to the idea of Daisy. The addiction is horrible because all he does is focus on her and only her. Even though he has not spoken to her in years after the war, he still craves her. It is very clear that Fitzgerald wanted the audience to notice Gatsby’s frightening obsession with Daisy. He follows her every move. He becomes rich for her and buys a mansion for he and holds countless outrageous parties, all because of her. Gatsby says, â€Å"Look at this. Here is a lot of clippings-about you† (Fitzgerald 90). Gatsby documents Daisy’s life. He creates a scrapbook with countless pages regarding Daisy’s life. He collects every possible thing that relates to Daisy. He alters his life to make Daisy love him. â€Å"Infatuation then develops in a specific  psychobiological pattern†¦beginning with intrusive thinking† (The Nature of Romantic Love). This applies directly to Gatsby’s behavior. He consumes his time thinking about Daisy and planning his life accordingly to Daisy’s likes, dislikes, and interests. And after being rejected, the obsession worsens. Daisy has countless flaws including being indecisive, cowardly, and materialistic. She is not the type of person someone would typically fall in love with. But once again, the element of Gatsby’s obsession comes into play. His obsession causes blindness and he is unable to see Daisy’s flaws. In Helen Fisher’s â€Å"The Nature of Romantic Love she states, â€Å"But the limerent casts these flaws aside and fixates on those characteristics that he or she finds unique and charming† (The Nature of Romantic Love). Gatsby’s fixation on Daisy obliges him to only see the good in Daisy that was barely even there anymore. She doesn’t have the best qualities. She has the power to leave Tom, yet she doesn’t. Why? Because she has everything she needs by staying with him. He supplies her with money, luxuries, and lives a comfortable life with him. Daisy puts her wants before the feelings and regards of others. Gatsby is sightless when it comes to pointing out Daisy’s negative qualities. The love presented in The Great Gatsby is self-destructive. It breaks Gatsby and forces him to partake in illegal activities to impress his significant other. The terrible obsession Gatsby has for Daisy causes him to not see the real Daisy. He is in love with the Daisy from the past. This essentially ruins him. He is not in love with the cowardly, shallow Daisy, but the sweet, comforting one from the past. Gatsby’s reality distorts after Daisy leaves him. Helen Fisher states in her TED talk, â€Å"You distort reality. Your willingness to take enormous risks to win this person.† Gatsby does just this. He corrupts and endangers his life because of his willingness to do anything for Daisy. He misrepresents his reality and does not see any harm in part icipating in illegal things. Gatsby takes risks for Daisy. In Helen Fishers TED talk she explains that this is a factor of love. Fitzgerald illustrates this factor in his novel by developing Jay Gatsby’s character into someone who will take massive risks. He is willing to jeopardize his own life to impress Daisy. Tom Buchanan says, â€Å"That’s one of his little stunts. I picked him for a bootlegger the first time I saw him, and I wasn’t far wrong† (Fitzgerald 134). In this statement, Tom is reflecting his opinions on Gatsby, believing that Gatsby  contributes to unjust acts. Tom was correct. Gatsby does partake in illegal activities and slowly destroys his reputation by doing so. People know of Gatsby’s misdemeanors. This is just another example of how unethical the love that exists in the novel really is. The love depicted in The Great Gatsby revolves around greed. The environment Daisy was raised in caused her to only view a materialistic life. Helen Fisher writes, â€Å"Culture, for example, plays an essential role in one’s choice of partner and the timing and process of courting.† Daisy grows up in a very luxurious environment, where money is a factor that contributes to a person’s personality. Why does Daisy suddenly fall back in â€Å" love† with Gatsby when he finally acquires a lot of money? Daisy’s idea of love is blinded with greed. For many years, she forgets about Gatsby when he goes to war and focuses and devotes her life to Tom Buchanan. Tom, a man of wealth, gives Daisy all she need, except love. Tom has multiple affairs with other mistresses, yet this does not bother Daisy. She is content living her life with Tom until Gatsby reveals himself. She falls back in love with Gatsby due to the amount of money he has. Only then does she decide to pursue a relationship with him. Daisy acts like a coward in the novel. Greed is what she has fallen in love with, not Gatsby nor Tom. Dais y’s greed gets in the way of the love that could have been between Gatsby and herself. Daisy’s importance in life orbits around material comforts. She says, â€Å"They’re such beautiful shirts it makes me sad because I have never seen such beautiful shirts† (Fitzgerald 89). The stunning silk shirts represent all of the material luxuries Daisy obsesses over. She has fallen in love with the idea of Gatsby, but not him. Both Daisy and Gatsby confuse greed with love. They long for money and material possessions and corrupt love to fulfill their American Dreams. He believes money will bring him anything, even Daisy’s love. Fitzgerald writes in his novel, â€Å"Gatsby bought that house so that Daisy would be just across the bay. He had waited five years and bought a mansion where he dispensed starlight to casual moths — so that he could ‘come over’ some afternoon to a stranger’s garden† (78). Gatsby spends hundreds of thousands buying a mansion out of greed. He is ravenous for Daisy’s attention. Daisy represents a life filled with luxuries and money and essentially, the Am erican Dream. Gatsby was never able to let that idea go so he devotes the majority of his time to Daisy. Fitzgerald’s novel represents a life full of corruption and mimics the idea of love. It intertwines the ideas of obsession, destruction, and greed among the characters. Gatsby and Daisy’s relationship focuses on the materialism of the era. Instead of truly falling in love with one another, they fell in love with the idea of each other. Gatsby fell in love with the Daisy that no longer existed and Daisy fell in love with what Gatsby represented; greed, money, corruption, and luxuries. The love presented in The Great Gatsby was not love, but an unhealthy infatuation of obsession and greed. Fitzgerald describes the nature of love to be unscrupulous. The characters were not in love, but rather in love with a perfect idea of one another that did not exist.